- Pursue and promote social, sustainable and economic development actively, proactively and productively by taking part in different aspects of the economy to confidently identify, address and overcome challenges.
- Support and empower others in reaching their goals in line with Dubai’s Plan for 2021 and the UAE’s Vision for 2021.
- Work to meet the diverse demands of the market as well as serve the needs of individuals and organizations in different sectors, fields, and industries to develop, advance, enhance and improve relevant practical knowledge and skills that can be actually applied in different situations.
- Establish continuous strong relationships with clients by providing swift, quality and timely support and services at all times to maintain client satisfaction.
- Foster and facilitate the understanding of civility, courtesy, diversity, politeness and respect in the region and beyond through keeping up-to-date with the most current trends and recent developments to provide practical and valuable resources, knowledge, information and best practices in different areas to ensure continued success in different business, corporate, social and daily life situations to establish a personal presence and make a professional impact.
- Elevate, support and improve relevant skills to acquire practical knowledge through applying best practices to add value and benefit relevant stakeholders.
- Optimise productivity and true potential in different areas by equipping individuals and businesses with relevant practical skills and knowledge to promote and improve different activities, enabling them to actively, positively and confidently take part in the community.