This course is developed to enable delegates to gain more understanding of commercial awareness and focus on relevant business issues that are emerging within their chosen industry. Delegates will learn how to identify business opportunities, describe the factors that impact their business, analyse various strengths and weaknesses, identify threats and trends within their business, build commercially-focused relations with clients, develop SWOT and PESTLE analyses, know the marketplace that they operate in, overview, challenges facing the economy/industry, demonstrate commercial acumen, business issues and the economy, understand the target market/industry, evaluate a company, reflect on personal commercial experience, how a business operates, relevant skills, business objectives, strategy, recommendations, factors for sustainable competitive advantage, resources, etc.